Elica Gains Traction in Europe: Acquisition Paves the Way for the First Branch in The Netherlands
The growth strategy of the Italian multinational involves expanding its range of cooking products and ensuring that it remains close to and supports local markets
Milan, 16 December 2024 – Elica, an innovative Italian company at the forefront of the design and manufacture of kitchen appliances and global leader in kitchen extraction systems, has opened a branch in Haren (Groningen), the Netherlands, Europe’s second-largest market for extractor hobs.
The new office, opened in December 2024 and under the direct control of the Italian headquarters, was established through the acquisition of aXiair, a Dutch distributor of extraction systems boasting over 20 years of experience in the reference industry. This marks a pivotal step in bolstering Elica's presence across Europe, with the aim of building a strong foothold in every sales area.
Elica Chairman, Francesco Casoli, commented: "We are rapidly advancing in Europe, offering markets a comprehensive cooking range and a business approach founded on proximity and trust: we recently launched our first showroom in Germany, and now we’re strengthening our presence in the Netherlands by replicating this efficient and flexible expansion model, designed to adapt to the challenges of a dynamic landscape and lead the evolution of the sector, while always listening to the real needs of our customers and partners".
“aXiar marks another step in our ongoing transformation and in the direct management of markets where we see huge potential for development. It's not the first, and it won't be the last,” adds Group CEO Giulio Cocci.
“The Netherlands is the second-largest market in Europe for extractor hobs; having our own organisation will allow us to be closer to our customers and support them in their business growth,” commented Luca Barboni, Managing Director of the Cooking Division.
Elica, which recently completed a radical rebranding process, aims to consolidate its position in the world of cooking, introducing a new vision of cooking by adding hobs, ovens and wine coolers to complement its extensive collection of extractor hobs and systems. A product line that combines sophisticated design with advanced features, to make cooking a truly extraordinary experience. Lhov, a groundbreaking All-In-One appliance combining an oven, hob, and extraction system into one unit, stands as a testament to the brand’s radical evolution.
The opening of the new branch in Haren marks a pivotal step in accelerating the company's journey toward industry leadership, solidifying its position as the go-to partner for kitchen specialists and a beacon for the Dutch market.
