Elica’s partnership with PRESSO continues to grow and strengthen at HOMI, The Lifestyle Trade Fair, to be held at Fieramilano Rho from 29th January to 1st February.
The collaboration began in September 2015 and has brought Elica cooker hoods Édith, Cloud Nine, Up and Ye, as well as fragrance diffusor Marie, to the Milan concept store in Sarpi. A special area is going to be set up for the duration of the HOMI fair in order to host a series of promotional initiatives. The Elica area will feature an integrated system composed of the OM Air Sense cooker hood, Snap, the first Air Quality Balancer, presented in Milan on January 27th, 2016, and the Diamond Frame 904 induction cooktop, with 4 cooking zones equipped with Bridge technology, making it possible to work both individually and in combination. Marie, in a variety of different colours, completes the area.
Elica Marketing Director Edoardo Pontoni will also be present at HOMI to take part in a workshop organised by PRESSO in collaboration with Largo Consumo: taking place on Friday, January 29th at 11 am, the workshop is entitled Home & Living Retail: the world of the house starts at the store.