Elica and Ducati Corse: Italian excellence teams up again in 2025

For the second year in a row, the Italian multinational is an Official Sponsor of the Ducati Lenovo Team in the MotoGP World Championship.

Milan, 28 January 2025 - After an exceptional 2024, Elica, an innovative Italian company at the forefront of kitchen appliance design and manufacturing, returns as Official Sponsor of Ducati Corse for the 2025 MotoGP Championship.

The renewed agreement was announced in Madonna di Campiglio during the presentation of the riders, including the highly anticipated Marc Marquez, in a ceremony attended by the entire Ducati team and Elica's Chief Sales & Marketing Officer, Marco Garbuglia.

With millions of spectators worldwide, MotoGP offers unparalleled global visibility for the Elica brand. As Elica enters 2025, it continues to invest in its new positioning while strengthening its presence in key markets. In response to a challenging landscape, the company is adopting a more efficient and versatile business model, supported by strong brand exposure. Throughout 2025, the Elica brand will continue to shine on the fairings of the Ducati Desmosedici GP and on the racing suits, with the season officially kicking off at the Thailand Grand Prix on 28 February.

A brand synonymous with aesthetics, functionality, and performance, Elica continues full throttle to drive its vision of cooking forward: a space designed to challenge the ordinary, fuelled by passion and innovation, brand pillars shared by Elica and Ducati. 

A powerful alliance, built on kindred roots and a shared vision, celebrating Italian ingenuity and creativity, recognised worldwide.