In Löhne (Germany), Elica presents its new cooking collection to the German market in a brand-new space designed to offer an extraordinary experience.
In conjunction with Küchenmeile 2024, Elica inaugurates its new showroom in the industrial district of Löhne: a permanent exhibition space within IDF34, which will allow Elica to strengthen its foothold in the German market and become a key player in the Benelux and Northern Europe. Designed by Milan-based studio Calvi Brambilla & Partners, the showroom reflects Elica’s rebranding journey, centred around its new positioning: from the logo, rooted in the past with an eye toward the future, to the payoff ‘Extraordinary Cooking’, which embodies Elica’s long-standing commitment to challenging the ordinary.
At Küchenmeile, Elica will present its new collection of cooking products: induction hobs, ovens, wine coolers, and, most notably, Lhov. This extraordinary all-in-one cooking solution integrates an oven, hob, and extraction system into one appliance. Designed by Fabrizio Crisà, Lhov was awarded the prestigious Compasso D'Oro in June. It offers a combination of advanced automatic features inspired by professional kitchens; its powerful extraction system effectively captures fumes and odours from both the hob and the oven.
This is just a glimpse of what awaits visitors at Elica’s new showroom—a genuine hub of innovation, design, and technology that fosters open interaction with the world. A number of events and networking opportunities for trade professionals and visitors alike are in the pipeline for the coming months.
Stay tuned.