When you design a new product, you must be aware of the present-day context, while imagining the product in the future, in which it will be manufactured.
As a company, I believe Elica embodies a marked will-to-design. To design comprehensively, in the fullest sense of the term.
Design as synergy between technology, creativeness and inventiveness.
Our work is extremely complex. It presents various facets. However, the aim is simplicity in results.
We try to express beauty by deploying design.
We see design as the culminating creative moment.
The true instance of innovation.
For us, design is a distinctive factor. To design is to “designate”, assigning a meaning, aim and mission to each product.
Design also means appeal to the emotions of others.
“We are the AIRchitects”