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YOU ARE WHAT YOU BREATHE
Elica’s press campaign to launch their new Brand Image inspired by the lightness of air is now on air.
The concept is clear as the four subjects describe the 2014 collection: Elica turns your air into beauty, silence and purity.
So, next to an Elica hood, you fly – or, rather, "levitate" in your own space, just like the people involved in the campaign.
The visuals show the magic of Elica which, transforming the air, transforms every single one of us – because, as the slogan says: "You are what you breathe".