News and events

ELICA GROWS ITS PRESENCE IN CHINA

data: 
8 May 2015

Elica intends fostering its presence in China and in the Far East, through a bold development plan: for this very reason,  Elica has chosen to present itself to clients and the press with the exhibition Disguise, of the artist Yang Zhenzhong, winner of the XV edition of the Ermanno Casoli Award, curated by Marcello Smarrelli, whose opening is scheduled on Saturday, 9th  May 2015 at 5.00 pm (local time), at the Elica Showroom in Shanghai (till 9th June).

 

Yang Zhenzhong had been invited to perform a task which involved tens of employees at the Elica plant in Shengzhou for two months, where he made masks reproducing the facial features of the employees themselves. The performance provided some material to film a video which, along with the 50 masks , will be the main leitmotiv of the Elica Showroom in Shanghai: the Elica products on show will reproduce the same atmosphere of the company where the work of art had been made.