Stefano Giovannoni

Product designer

Bubble, entirely designed and made in Italy, was exhibited in Beijing to show Elica’s functionality and technology along with the easily recognizable design of Stefano GiovannoniAvant-garde shapes and materials were the protagonists of this exhibition, called International Creative Junctions/Design Ping Pong, the main section of the first Beijing International Design Triennial that brings together to China the main representatives of the international design scene.

Stefano Giovannoni tells Elica his point of view on this new Chinese experience.

E: The Beijing International Design Triennial exhibits an installation with Bubble: can you tell us what inspired you to design this product?
SG: I tried to design an iconic focal element for the kitchen, a pure and immediate object that communicates the technical qualities of the product.

E: We clearly recognize your hand in Bubble: soft and rounded forms, plastic materials, simplicity of use… What is design for you?

SG: I’m less interested in the formal or linguistic approach to design than as an iconic mark, an element of communication suspended between imagination and memory.

E: What does the Beijing International Design Triennial mean for Italian companies participating in the event?
SG: I believe that, in the near future, the Chinese market will be a key element for the growth of companies that work with products at an international level. Beijing Design Week is the first official attempt to bring about the discussion of design to China, one that recognizes its very own privileged interlocutor within design and Italian companies.

E: It is known that China is a country which "gets inspiration" by Italy in fashion, design and many other topics, but making them products of low cost and dubious quality on the market. Do you think it will be like this in the future?
SG: With this exhibition, China is beginning to recognize design as a determining factor for the development of its companies, within the logic of a rapidly evolving internal market.

E: Have you had the chance to collaborate with Chinese companies?
SG: In the past, we have worked with Japanese and Korean companies for long periods of time. At the moment we are beginning our first collaborations with Chinese companies.

E: Could you talk to us a little about design in China? Do you know a talented designer people will talk about in the future?
SG: Not yet, but at the moment I am leaving to China and I hope, after my return, to be able to answer this question.

E: Probably, many Chinese users will not read this post because of Internet restrictions placed by their government… Can design contribute to bring down the barriers and improve freedom of speech?
SG: Design, like any cultural element, contributes to bring down certain barriers that exist within these contexts.